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Engaging and Fundraising from Diverse Constituents
(Separate Registration Required)
As the nation's demographics continue to shift toward a new minority-majority, organizations are experiencing a transformation: donors and constituents are becoming more diverse. As we look toward the future of our organizations, it is vital that we are inclusive and create unique experiences to attract the diversity of the communities we serve. Join us for a strategic approach on intentionality and measurement for sustainability to develop programs to engage and fundraise from diverse communities.
Diversifying Donor Bases: An Action Plan
Our institutions are serving increasingly diverse constituents, yet this diversity is infrequently represented in our donor bases. In an age of "mega gifts", our most invested donors are serving as co-visionaries in creating the future of higher education. To truly serve diverse communities and position higher education as a promoter of social equity and justice, our philanthropic work must represent and elevate diverse voices. This session will explore how to quantify and track the diversity of your donor base (appropriately); how to identify donor diversification goals and measurements; and how to create a diverse pipeline of prospective donors. We will also explore how diversifying donor bases relies upon the diversification of other areas of our institutions. Join two career prospect research leaders as we dive into the specifics of diverse prospect identification and tracking.
Roslyn Clarke and Misa Lobato
Partnering for Success – A Panel Discussion on Transformative Philanthropy
One of the most important relationships in a non-profit organization is that between the Chief Executive Officer and the Chief Development Officer. A productive partnership between the two leaders can propel an organization’s capacity and vision for the future. In this interactive session, a panel of non-profit CEOs and CDOs will discuss the dynamics of their relationship and how they adapt and grow to ensure organizational success in a diverse and inclusive environment. Through live, interactive text polling, we will gather real-time feedback from the audience to guide our discovery, creating a dialogue that gives us all better understanding—and tools—to optimize partnerships. Together, we will explore:
- Common obstacles that are encountered in the CEO/CDO relationship
- How cultivating relationships in a diverse philanthropic environment require a collaborative partnership between leadership
- How CDOs can better support CEOs in the fundraising process to support a mission that engages a diverse constituency
- How fundraising supports strategic planning and vice versa
- What CDOs wish their CEOs knew about the fundraising process
- What CEOs wish their CDOs knew about programming management
Doug Adolph
Engaging Minority Alumni: A DEI and Advancement Partnership
How to engage alumni of color should not fall on the shoulders of just one department at your school. Hear how the partnership between the Office of Advancement and Office of Diversity and Inclusion at an Atlanta area school has changed the way they engage with their alumni. They will share their stories of success, strategic thinking around challenges; the benefits of cultivating strong collaborative relationships with school leadership. Building this partnership requires intentionality, trust and shared values and goals. Learn how our speakers were able to build that foundation motivated by a love for alums and students which allowed them to create strategic and successful programming at their school. Assessing where your school is around issues of diversity and inclusion goes hand in hand with community building and alumni support. This workshop will challenge you to set goals that will increase the engagement of your alumni of color with your school as a result of the care taken through this partnership.
Joanne Brown; Heather White
Leveraging Cultivation Events for Transformational Gifts
Join us for a panel of industry experts that have used high level and strategic cultivation events to leverage transformational gifts. Some of the highlights include: using high profile to introduce new organizational leadership and effectively using content experts for specialized donors groups. philanthropists to host intimate events in their home, custom cultivation engagements
Anna Barber, Birgit Burton, Meredith Evans, and Juan McGruder