Sessions by Topic
Filter By:
Session Type
Topic
Sector
Experience Level
Disciplines
Competencies
Diversifying Donor Bases: An Action Plan
Our institutions are serving increasingly diverse constituents, yet this diversity is infrequently represented in our donor bases. In an age of "mega gifts", our most invested donors are serving as co-visionaries in creating the future of higher education. To truly serve diverse communities and position higher education as a promoter of social equity and justice, our philanthropic work must represent and elevate diverse voices. This session will explore how to quantify and track the diversity of your donor base (appropriately); how to identify donor diversification goals and measurements; and how to create a diverse pipeline of prospective donors. We will also explore how diversifying donor bases relies upon the diversification of other areas of our institutions. Join two career prospect research leaders as we dive into the specifics of diverse prospect identification and tracking.
Roslyn Clarke and Misa Lobato