In 2023, the Cambridge Development Research and Due Diligence Team were given an ambitious target which, if met, could double the size of the prospect pool in just one year. Meeting this challenge would take creativity, experience, initiative and a little bit of luck. The project would involve a radical ramp-up of prospect identification, exploring new (to the University) jurisdictions and demographics, with all the attendant due diligence considerations. It would also involve a cultural shift; a new way of thinking, talking about and tracking research activity and the value we add. Join Development Research and Due Diligence Manager Natalie Burles to hear more about how Cambridge looked outside of its traditional donor pools and processes to tackle a global prospecting challenge, and the lessons learned along the way; on everything from prospecting, to due diligence, to data, and beyond.