Paddling fast beneath the surface
3:05 PM - 3:55 PM GMT
Speaker(s): Helen Rosbottom, Development & Gifts Manager, University of Sheffield, Sally Birkbeck, Prospect Researcher, University of Sheffield
Track Session
We recently launched our first philanthropic campaign.
In this session we will share how we prepared for a successful campaign launch event.
We will cover what worked, what didn’t work and how we will do it differently next time.
We will discuss data segmentation, data quality, sourcing a diverse range of known and new invitees, planning for and producing the event briefing, and working with teams across the office in a high pressure situation.
