Measuring Engagement and Benchmarking Data
2:45 PM - 3:45 PM PST
Speaker(s): Jenny Cooke Smith, Sr.Director, CASE Insights Solutions, Council for Advancement and Support of Education, Cara Giacomini, Vice President, Data, Research, and Technology and Interim Executive Director for CASE Asia-Pacific, Council for Advancement and Support of Education, Ellen Whitlock Baker, Assistant Vice President for Alumni Engagement, Seattle University
Plenary
Following the opening discussion on current industry trends, Jenny and Ellen will present CASE’s Alumni Engagement Framework and recent results. With five years of collected alumni engagement metrics, Jenny will share key learnings and how thinking has evolved over time, exploring key benchmarking metrics and insights. Ellen will provide practical examples from Seattle University, illustrating how engagement data is being utilized to drive results. Attendees will walk away with data-informed engagement strategies and suggestions for getting started. Come prepared with questions for us and each other to make the most of this interactive session.