We’ve all had the experience – a donor who is willing to make a generous gift but wants to designate it to something that is completely misaligned with your institution’s priorities or values. In this session we’ll take several steps back from this circumstance and discuss the methods you can utilize to engage your institutional partners – from gift officers to academic leadership – in the process of educating your donors about your institutions strategic vision and philanthropic needs. Donors care about the institutions they support, and they want their funding to have the maximum impact. We will share tools about how you can remain donor-centric while ensuring that your campus’s needs are addressed and donor funds are effectively utilized for their intended purpose.