As a writer, what I’m about to say is blasphemous: sometimes the written word isn’t the best way to share impact. While many donors prefer the narrative retelling of their philanthropy, sometimes there’s a better approach. How to tell a given story is just as important as the why or the what and this session will share our techniques and approaches on choosing the best medium for the message. We’ll share how a few reports have evolved over the years, how the pandemic forced us to pivot, and what changes have stayed (and which have evolved further). It will also present an opportunity to share some tools we use to help us steward our donors, including Canva, Piktograph, and Shutterfly.

While there isn’t one way to do things, we want to share some of the positive impact we’ve received by switching the medium for certain messages.