Honoring donors by naming facilities is a fundamental aspect of philanthropy. However, as time passes, the significance and narratives surrounding these namesakes can diminish. What happens when a building or space is renovated or demolished decades after the name was established? In the absence of a naming rights agreement, it becomes vital to preserve and understand these naming stories. At Southern Methodist University, three teams collaborated, combining the efforts of donor relations, constituent records, and prospect research. Their joint objective was to uncover the forgotten narratives associated with the naming of various spaces and provide informed recommendations to university leadership in preparation for upcoming capital projects. By revealing the lost stories behind each naming, identifying relevant stakeholders, and bridging the past with the present, these colleagues helped the university make well-informed decisions as it looked to the future.