Engaging Students in Intentional Donor Stewardship
One of the most common and impactful gift opportunities at educational institutions is support for student financial aid. For many donors, a gift to create a scholarship fund is one of their first major philanthropic commitments. For students, scholarships can open doors to educational opportunities for self-discovery, academic exploration, and deep and meaningful relationships. In this session we will explore how to develop meaningful stewardship and recognition experiences for these important gifts that foster connections between students and donors that are intentional, providing donors with insight on the student experience while giving students voice and choice in how to engage. We will bring this lens to student (and fundraiser) outreach and communication, scholarship impact reports, and student-centered events.