How do we measure up? Developing Engagement Metrics to Maximize Fundraising Results
9:30 AM - 10:30 AM PST
Speaker(s): Sarah Sims, Associate Vice President of Donor Engagement, Texas State University
Plenary
Over the past few days, you've explored the how of our work—now, we’ll dive into the why, focusing on the impact of donor relations and engagement on the overall success of our organizations. Start our final day with a fast-paced, insightful session dedicated to program measurement, standardized metrics, and the critical connection between engagement efforts and fundraising success. Measuring donor engagement—whether through impact and fund reporting, events, retention and recognition programs, communications, or beyond—can be a daunting challenge. With increasing pressure to do more with less, we must balance relationship-building with operational efficiency.