Discover how UB celebrated its monumental $1 billion fundraising campaign by putting impact and donor experience at the forefront. This presentation delves into the strategy behind the success, showcasing key events, innovative marketing approaches, and impactful communications that brought the campaign to life. Learn how personalized donor stewardship throughout the campaign celebration period enhanced engagement and fostered lasting relationships. Join us for an inside look at the tactics and creativity that not only achieved but celebrated this historic milestone.