Special Thanks: Transforming the Acknowledgement Process
11:00 AM - 12:00 PM PST
Speaker(s): Danyte Reisinger, Donor Relations Associate, Stony Brook University - SUNY, Jessie McHeffey, Director of Donor Experience, Stony Brook University
Competencies: Relationship BuildingBusiness and Financial Acumen
Elective Session
As Donor Relations professionals, we strive to make our acknowledgements timely, meaningful, and authentic. Ideally gift officers are an integral part of the process and offer their input to make letters personal and effective. However, other priorities, limited staffing and logistics can get in the way. Over the past year, our team at Stony Brook University has transformed our ACK letters process using effective project management tools, sending over 1400 personalized letters to donors within 1-2 weeks of making their gift with only two dedicated staff positions. By leveraging technology and partnering effectively with gift officers and advancement leadership, you also can transform your acknowledgement letter process.