Harnessing Generative AI for Marketing and Communication Professionals
4:15 PM - 5:15 PM CT
Speaker(s): Christy Moss, VP of Membership and Marketing, University of Illinois at Urbana-Champaign
Competencies: LeadershipStrategic Thinking
Experience Level: Level 6- Leadership/ Transforming Seasoned ProfessionalAll Levels
Plenary
In an era where technology profoundly influences every aspect of education and institutional advancement, generative AI stands out as a groundbreaking force. This session aims to demystify and explore the potential of generative AI in revolutionizing marketing and communication strategies. We will delve into practical applications, discussing how AI can enhance engagement, personalize outreach, and innovate in marketing. Real-world examples, showcasing AI's role in in marketing, branding, social media management and communication planning will be provided. Attendees will gain insights into integrating AI into their efforts, understanding both opportunities and ethical considerations.