You are key strategic partners in inspiring generosity for your institution. Communicating effectively within a positive relationship with your fundraising partners creates big wins! You are key in creating messaging, conducting interviews, and covering project progress to inspire transformational generosity, respect major donors' preferences for how their story is told, creating urgency for key projects, sharing tangible results of generosity and fostering a spirit of success for the school. This session addresses this vital relationship and the "Must-Haves" you need to be a key for best fundraising/marketing success, obstacles to this partnership and how to foster the best results for your institution.