A marketing maturity model can enable colleges and universities to identify their own level of marketing maturity and establish a relevant roadmap for further developing marketing organizational capability and performance. When plotted out over a period of time and used to measure the skill set of the team, it creates a clear perspective on areas where you need to devote time, attention and resources. During this session, three marketing leaders will share their experiences using a marketing maturity model for organizational development. They will give expert guidance, discussing advantages and potential limitations of creating and using your own maturity model.