Campaign Performance: How Does It All Add Up?
11:00 AM - 11:45 AM CT
Speaker(s): Deborah Trumble, Senior Director, Research, Council for Advancement and Support of Education
Experience Level: All Levels
Elective Session
Are you struggling to report campaign results that keep everyone (donors, volunteers, finance office) happy? Campaign reporting can vary from annual reporting and financial reporting. This session will highlight how the CASE Global Reporting Standards, which provide guidance on all aspects of campaign design and reporting, can help shape your next campaign. We'll also introduce the latest CASE survey on completed campaigns, CASE Insights on Campaigns in partnership with Marts&Lundy. This survey collects key data on campaign timelines, goals, funds raised by source and purpose, and staffing and expenditures. With this data, we can provide you the benchmarks and insights you need to support investment in campaigns.