Higher education continues to face a convergence of issues and perceptions that can directly impact our ability to raise ambitious private philanthropy in support of our institutions, especially through the traditional campaign construct. This discussion will look at the present-day challenges your institution might encounter in successfully building out and executing a comprehensive effort from political dynamics on campus and across our donor bases to present day public debates on the value around higher education, to changing demographics and donor preferences that are emerging across next generation graduates, to limited resources in many institutions to take on build out the teams and tools needed to execute a campaign.