Data Storytelling: An Art and a Science
4:00 PM - 5:00 PM EST
Speaker(s): Lynne Wester, Founder, Donor Relations Guru, Aimee Jack, Assistant Vice President for Alumni and Donor Engagement, Colby College
Competencies: Industry or Sector ExpertiseRelationship Building
Experience Level: All LevelsLevel 2
Elective Session
Data storytelling is one of the best ways to empower your organization’s donors to understand the impact of their philanthropy. Join Lynne as she explores effective writing and communication techniques that artfully blend storytelling and data that resonates with your readers and moves them to action. She will cover fundamentals and samples of data storytelling and visualization so that you too can deliver key messages that matter to your donors in a clear, concise, and meaningful manner. Learn how to turn your data into stories and modernize your communications.