From launch to close, learn how the MIT Resource Development design team approached branding, marketing, digital, events, and thanking donors with memorable experiences, collateral, and gifts during MIT's recent capital campaign, and take home ideas you can leverage for any campaign, whatever your role.

Every institution has interesting stories to tell from their history and we'll share real-time example of how we are telling our story at the University of Vermont. We found a dusty old scrapbook in the basement of our building from 1924 and spun it into a year-long storytelling project (with a $0 budget). We'll share how we planned the project; how we developed strategies for creating content; and how we are tying it into our alumni engagement and fundraising goals. If you are out of ideas for how communications and/or marketing can help with your alumni engagement and fundraising, this session is for you.

Keeping it simple, doing more with less. In response to the pandemic, we fostered a culture of continuous communication that our community has come to expect and appreciate. To maintain and enhance this connection, we leverage diverse platforms to engage our audience and build stronger relationships. Our initiative highlights the stories of students, faculty, and staff through captivating video series, informative communications, and engaging podcasts. Join us to explore how these storytelling mediums have kept our community informed and strengthened our school’s sense of unity and shared purpose.

Case statements remain vital to set the impetus of your campaign. Yet, with the number of stakeholders involved, a case statement may become generic, bloated or fragmented. This session offers insights on how to avoid common pitfalls, break with formulas and
produce genuine statements that resonate. Participants may return to their institutions better prepared to undertake, lead or support the production of a case for support that empowers fundraisers and generates results.