Donor Behavior & Fundraiser Performance in Campaign as a Lens to the Future
9:00 AM - 10:00 AM ET
Speaker(s): Paul Brown, Director of Special Projects & Fundraising Initiatives, North Carolina State University, Austin Morgan, Business Intelligence Analyst, North Carolina State University
Elective Session
A campaign close provides opportunity for more than celebration. NC State is analyzing our data with an eye to the future - using the campaign as a fixed point in time to understand donor behavior. By leveraging expertise across departments, we investigated: campaign giving compared to wealth rating, cadence of donors with multiple campaign major gifts, the likelihood a leadership annual donor makes a major gift and much more.