Lessons Learned Through a Partnership in Pursuit of $4.6B
University of Florida’s Dave Houder and Parisleaf’s Chad Paris will give the inside scoop on their campaign partnership throughout UF’s historic $4.5B Go Greater Comprehensive Campaign. Over the past 7+ years, their teams have worked together to develop a novel branding and communications model to help support the branding needs of such a prolific campaign. They will share multiple case studies, providing insights into campaign brand best practices and lessons learned, as well as discussing the 10 questions every campaign brand should answer.
Come join the conversation and walk away with strategic campaign brand take-aways to inspire your next campaign, independent of the campaign size.
Dave Houder is the Executive Director of Creative Services at the University of Florida’s Foundation. Chad Paris is the Principal & CEO of Parisleaf, your capital campaign brand and digital partner. This presentation is sure to keep you entertained.