Say “Hello” to a collaborative marketing campaign to spark engagement, consistent branding and cross-promotion throughout the institution! The Florida State University Division of Student Affairs (FSU DSA) found an effective way to pull together student engagement content focused on what students need to know to be successful. FSU DSA Marketing brought this information to life in the vibrant Hello FSU! campaign. Find out how this team managed to make this a collaborative campaign despite the institution’s decentralized marketing structure. Plus learn how DSA Marketing used tools to create easily shareable branded content to provide other marketers throughout the university.