Cowboys United: Case Study On Creating And Coordinating A Single-Fund Giving Day
3:30 PM - 4:30 PM CT
Speaker(s): Rebecca Nievar, Director of Annual Giving, Oklahoma State University Foundation, Adrian Matthys, Assistant Vice President of Annual Giving, Oklahoma State University Foundation, Jennifer Kinard, Assistant Vice President of Marketing and Communications, Oklahoma State University Foundation
Elective Session
So you want to add another "Giving Day"? Lean how OSU pulled together (and pulled off) its first single-fund giving campaign in 3 short months. A collaborative effort between athletics, the Alumni Association, campus partners, student organizations, and internal departments led to a successful first year of putting a spotlight on mental health services on campus. Discover best practices and common pitfalls from our unique two-pronged awareness and fundraising campaign. Ultimately, we learned, and you will too, that When Cowboys are United, We Can Accomplish Great Things!