Mass-marketing appeals can’t keep up with alums’ expectations for personalization. So, late last year, the Texas Christian University team swapped out their phonathon program and replaced it with a student-led lead-generation engine powered by personalization. They turned their best student ambassadors into Campus Creators, built a consistent calendar of personalized video content, and are executing multi-touch cadenced outreach to thousands of previously-overlooked donors. Join this session to learn about the ROI of TCU’s Donor Experience (DX) program, including reactivated donors, increased donors and dollars, hundreds of new leads for gift officers, and 100% coverage of more than 20,000 alumni.

The Jindal School of Management at UT Dallas has experienced exponential growth, expanding to over 40+ academic programs, centers and institutes, each with their own philanthropic goals. The school’s entrepreneurial environment encourages programs to actively seek support to fund their individual growth and long-term sustainability. This session will discuss our efforts to help programs develop plans that meet their goals and funding needs in coordination with the school’s overall priorities, as well as developing relationships with faculty members, guiding them towards articulating priorities through a faculty toolkit, identifying individual, corporate and foundation prospects, and sample action plans.

So you want to add another "Giving Day"? Lean how OSU pulled together (and pulled off) its first single-fund giving campaign in 3 short months. A collaborative effort between athletics, the Alumni Association, campus partners, student organizations, and internal departments led to a successful first year of putting a spotlight on mental health services on campus. Discover best practices and common pitfalls from our unique two-pronged awareness and fundraising campaign. Ultimately, we learned, and you will too, that When Cowboys are United, We Can Accomplish Great Things!

In this interactive event, two teams of experienced fundraisers will tackle a surprise fundraising challenge, live, in a cooking-show inspired competition! They'll accept your feedback as they "cook," and you'll determine their fate over three rounds of surprises. See it unfold live as the teams respond and share their perspectives on today's biggest advancement challenges. You’ll decide what happens each round and who will be crowned the Throwdown! champions. Be ready to offer your take on key topics, including organizing campaigns, balancing revenue and participation, and engaging an inclusive donor base. It's a CASE session like nothing you've seen before!

Few things in fundraising are foolproof, but recurring gifts may just be the rare exception. Look no further than the rapid ascent of the subscription economy (think Netflix and StitchFix) to understand the appeal of recurring giving across donor segments—and the long-term revenue impact for tech-savvy institutions. Recurring gifts lower the entry point for your community to give back and make the process easier and more enjoyable. Furthermore, data shows the expected lifetime value of indefinite recurring gifts is nearly 10x the value of one-time gifts. Need more proof? Get real-world tactics used by your CASE district peers.