Recurring Dreams: The Gifts that Keep on Giving
3:30 PM - 4:30 PM CT
Speaker(s): Jed Shireman-Jones, Partner Success Manager, GiveCampus, Cheri Sullivan, Associate Vice President of Advancement Operations, Office of University Advancement,, St. Edward's University
Competencies: Business and Financial AcumenRelationship BuildingIndustry or Sector ExpertiseStrategic Thinking
Elective Session
Few things in fundraising are foolproof, but recurring gifts may just be the rare exception. Look no further than the rapid ascent of the subscription economy (think Netflix and StitchFix) to understand the appeal of recurring giving across donor segments—and the long-term revenue impact for tech-savvy institutions. Recurring gifts lower the entry point for your community to give back and make the process easier and more enjoyable. Furthermore, data shows the expected lifetime value of indefinite recurring gifts is nearly 10x the value of one-time gifts. Need more proof? Get real-world tactics used by your CASE district peers.