Mass-marketing appeals can’t keep up with alums’ expectations for personalization. So, late last year, the Texas Christian University team swapped out their phonathon program and replaced it with a student-led lead-generation engine powered by personalization. They turned their best student ambassadors into Campus Creators, built a consistent calendar of personalized video content, and are executing multi-touch cadenced outreach to thousands of previously-overlooked donors. Join this session to learn about the ROI of TCU’s Donor Experience (DX) program, including reactivated donors, increased donors and dollars, hundreds of new leads for gift officers, and 100% coverage of more than 20,000 alumni.