This innovative session brings marketing professionals and frontline fundraisers together. With a combined experience of 19 years in university advancement, Christina Smith – a frontline fundraiser-- and Carrie Phillips – a marketing director—are uniting together to use their expertise to help these groups understand and learn from one another. During this session they’ll present 10 tips to help fundraisers and marketing teams collaborate and unite around the goal of advancing higher education. This fast-paced session will have you chatting, learning, listening, and applying these tips. All within an hour. Are you ready? Let’s talk.

Carrie Phillips at ATU is a self-proclaimed print perfector, while Trey Laverty at Slate Group is an ideas guy. Together—they’re solving marketing problems one print piece at a time. And doing it on-time and on-budget. This session is packed with tips about working with a budget, finding inspiration, design alternatives, and assessing work.

Plus, we’ll unite to solve print challenges we’ve all faced. We’ll bring tape, glue, and scissors. And you’ll leave with loads of ideas to enhance print marketing.

Here’s what we know for sure: The more valuable, beautiful, useful content your organization puts into the world, the more supporters you’ll attract and retain. It’s a simple formula—but it’s easier said than done. In this lively, example-filled presentation, you’ll learn how to foster a culture of content within your organization—even if you’re strapped for time, money, and resources. Designed for any communications professional who believes in the power of free, helpful, audience-focused content to support your organizational goals, this session is a must.

Here’s what we know for sure: The more valuable, beautiful, useful content your organization puts into the world, the more supporters you’ll attract and retain. It’s a simple formula—but it’s easier said than done. In this lively, example-filled presentation, you’ll learn how to foster a culture of content within your organization—even if you’re strapped for time, money, and resources. Designed for any communications professional who believes in the power of free, helpful, audience-focused content to support your organizational goals, this session is a must.

Connecting alumni with students has driven new donor acquisition, via the telephone, for decades. The trouble is, the traditional “phone” as we know it, no longer exists. But the alumni to student connection is still important and can still drive significant fundraising activity. In fact, schools that have shifted from traditional phone to multichannel, video-driven, student-led engagement are seeing increases in alumni participation.

In this session, learn how “Student Engagement Teams” are revitalizing annual funds by rethinking the traditional “phone” model and meeting alumni and donors where they are – on their smart phones.