![2022 District V Conference](/sites/default/files/styles/header_tall/public/media/image/FY22_DV_Reunited_WEB%20HDR.png?h=d1cb525d&itok=wgoIpKQ6)
CASE District V Annual Conference Reunited Sessions
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Launching a Comprehensive Campaign with a Non-traditional and Virtual Kick-off
In March 2021, the Eastern Michigan University Foundation publicly launched its Give Rise Campaign, a comprehensive campaign focused on raising over $100M for student, program, and beyond-the-classroom support. Our event set multiple institutional records in attendance, giving, and campus engagement. How did we do it? While public phase kickoff events have become commonplace in the advancement world, our approach was not. Rather than attempting to host an in-person event, we opted for one that was fully virtual.
Matthew Mortier, Director of Donor Relations, Eastern Michigan University Foundation and Celia Murkowski, Assistant Director of Development and Virtual kick off Lead, Eastern Michigan University Foundation
Data Analytics - The Power to Create Change
This session will highlight how advancement leaders can use the power of data analytics to understand trends, changes, and areas of growth. Through data analytics, the Sinclair Foundation was able to harness hundreds of thousands of diverse data points, and organize them into a structure for trustees, leadership, and donors.
Zachary Beck, Chief Development Officer, Sinclair Community College
What Now? Advancing Equity in Fundraising
Mark Gaines, Chief Development Officer for Diversity Equity and Inclusion, Purdue University; Ryan M. Robinson, Senior Director of Major Gifts, Western States, University of Michigan, Ann Arbor; and Kat Walsh, Executive Director, Diversity, Equity, & Inclusion, University of Michigan
Making People Care: Elevator Speech Development Coaching Workshop
This interactive workshop will guide you through the strategy, steps and storytelling to coach faculty, researchers and other partners through the development of their ideal "elevator speeches" so that they can bring their life's work to life for any audience.
Phil Saken, Sr. Director, Marketing & Communications, Ohio State College of Nursing, The Ohio State University
Leading Through Change: Inspiring a Team and Harnessing Superpowers
For most people, change is uncomfortable. In higher education, it sometimes seems as though we are distinctly structured to maintain the status quo. But change is inevitable -- whether it is caused by a global pandemic, the retirement of a president, budget cuts, or new leadership in your shop. Learn more about how to lead through change in a way that harnesses the superpowers of your team to create the best possible outcomes.
Jaime Hunt, Vice President and Chief Communications and Marketing Officer, Miami University
Recent Alumni: Turning Survey Data into Engagement
Recent alumni engagement is critical to keep this key group engaged with their alma mater. In this session, we'll share results of our national survey on how recent alumni expect to engage and discuss the link between involvement in student organizations and engagement after graduation. We'll then share examples of how Knox College engages students while on campus and connects with recent graduates to foster and grow their engagement and support. Participants will leave this session with data to inform their strategies and next steps to grow recent alumni engagement.
Madeleine Preston, Associate Director for Reunions, Wheaton College, Josh Okerman, Director of Digital Communications and Alumni Programs, Wheaton College, and Mirko Widenhorn, Senior Director of Engagement Strategy, Anthology
How to Develop Influencer Maps and Personas as a Key Tool in Marketing Plans
Donors and alumni see our institutions as one entity, not individual departments, which means our communication strategies need to be unified. Learn how St. Norbert College audited their decentralized communication efforts, aligned departmental objectives, and created department marketing plans that provide needed & impactful communication. Attendees will then partake in a workshop on how to develop their own influencer map and audience personas, a key tool to supplement their own marketing plans.
Laura Lear, Marketing Strategist and Accounts Manager and Billy Falk, Director of Alumni & Parent Relations, St. Norbert College
Quarterly Business Review: Implementation and Outcomes
At its inception, the Purdue for Life Foundation in its efforts towards a full advancement model has implemented process improvements to support the development activity of our units including comprehensive quarterly business reviews (QBR) of major gift work, broad-based campaigns (annual giving), and stewardship. Applicable to institutions of all sizes, this session will detail the addition of QBRs across the organization and outcomes for fundraisers. The Purdue for Life Foundation is an integrated advancement organization launched with the merger of the University Development Office and the Purdue Alumni Association.
Andrea McIntyre, Associate Vice President for Development and Michele Miller, Assistant Vice President, Strategy and Prospect Development, Purdue University
Enhancing Fundraiser Performance through Pipeline-based Goal Setting
Like many large, decentralized shops, Illinois historically used matrixes or manager discretion when setting goals for fundraisers, resulting in a spectrum of performance standards. Acknowledging the importance of portfolio health to a fundraiser's success, Illinois launched the Stoplight System, a pipeline-based approach to setting goals. It combines a discounting algorithm (science) with fundraiser knowledge about each ask (art) to arrive at aspirational, yet achievable goals. Hear from the analyst and frontline about the FY20 implementation that resulted in larger goals, increased closures (amongst COVID) and next steps taken to enhance performance.
Joseph Baldwin, Associate Director of Development/Major Gifts Officer and Katie Harrell, Associate Director of Advancement - Strategic Performance Management, University of Illinois at Urbana-Champaign
Back from the Dead: Reviving Alumni Boards & Programs
Have you inherited an alumni program that needs resuscitation? Do you need to leverage volunteers to stop your program from circling the drain? Has your alumni board faded away, or was there no alumni board when you arrived? Let’s explore techniques to avoid leaving your alumni program and board on life support! Highlands University alumni board presidents and staff will share their work-in-progress best practices for building a thriving, engaging alumni outreach and a working alumni board, inspiring greater engagement and giving at all levels to the university.
Theresa Law, Vice President & Student Donor Engagement, Paul Grindstaff, Past President, NMHU Alumni Board, New Mexico Highlands University, and Jeannae Leger, Assistant Director, NM Legislative Finance Committee, New Mexico Highlands University