In this lightning-fast session, we'll condense 25 years of on-staff and client print magazine and higher ed communications experience into 60 ideas that you can use TODAY to make your print publications more read, more loved, and more valuable. We'll discuss how to develop coffee table–worthy publications, we'll share what the research says about the four most valuable pages of your publication, and we'll offer key “engagement engineering” techniques to make your storytelling feedback-friendly. We'll also discuss ways to collaborate effectively with partners across campus to increase the impact of your print publications. Participants will come away with concrete ideas that they can implement immediately and make a real difference for their publications and communications.

As budgets tighten and teams are stretched, finding resources and support can be tricky. During this session, obtain strategies for helping students become an extension of your front-line fundraising team. Learn how annual giving and communications teams can partner to educate students and leverage the power of a digital/social fundraising platform to achieve success. New donors are out there – work with students to identify and mobilize their networks to grow giving and your donor database.

How the University of North Dakota and the University of North Dakota Alumni Association and Foundation created alignment between brands and messaging, strengthening overall brand messaging for the success of the University and Foundation's Campaign. It's all about communication, leadership support, and working smarter together. We'll tell you how we did it.

Young alumni engagement is a puzzle that all institutions need to solve, but that's easier said than done. The 10 Under 10 Awards program has proven over the past six years that a simple awards concept can work to engage highly successful emerging leaders within the young alumni community while also creating connection opportunities for Admissions, Career Services, Marketing and Academics to that ultimately elevate the entire institution. Through campus partnerships, we've been able to use the program to not only elevate alumni success stories and engage recipients and their networks, but also create meaningful career networking opportunities for alumni and students alike. We'll spend time reviewing this award program and how it has evolved, provide examples of how it's been used to impact multiple departments, and then challenge attendees to think of ways their own campus could be positively affected by a similar program.

Session Overview In today's rapidly changing landscape of alumni relations and advancement, institutions face the challenge of effectively engaging alumni who have demonstrated interest and possess significant wealth capacity. To address this challenge, we propose a session titled " Targeted Engagement for Meaningful Impact Strategic Engagement Pools (SEPs)" for the CASE (Council for Advancement and Support of Education) conference. This presentation will showcase innovative strategies and best practices for creating and utilizing SEPs to empower engagement officers to focus their efforts on the most promising alumni prospects.

Over the past 18 months, court decisions and public policy has drastically changed how higher education can approach DEIB. While academicians and student affairs personnel prepare for their work, advancement practitioners face our own unique challenges. This workshop is designed for all members of an advancement organization – from alumni engagement to development to Marketing and Communications. Participants will be taken through a framework that will allow them to examine their own organizations’ readiness to be nimble in this contemporary environment, ultimately to support a culture that will keep all stakeholders engaged. Additionally, participants will come away with tools to structure DEIB work in a way that is mission-centric and supportive of all communities.

Telling the story of the women who helped build your community is a crucial part of a comprehensive giving strategy. Whether you’re honoring family, staff, or alumnae, centering women in your campaigns means giving a historically ignored group a chance to guide the present and future of your institution.

In this session, you'll learn how, in honor of the 50th anniversary of their school embracing co-education, Western Reserve Academy blew past their initial goal of $1 million with their 50 Brilliant Years of Women campaign. Western Reserve Academy achieved this by centering their fundraising strategy around continuously recognizing and honoring the inspiring women of their community, past, present, and future. You'll also learn specific strategies you can use to do the same no matter the group you want to spotlight. From hosting strategic events to utilizing alumni awards, and using data to guide your fundraising decisions, you’ll have all the tools you need to tell the whole story of your institution.

Are you ready to engage your next generation of major donors?

How often have you been faced with the following questions: 1) Who are the top employers of our alumni? 2) Are there alumni working in XYZ who are available to meet with students? 3) What’s the value of a [insert area of study] college degree? In this session, we will share how the Advancement team at the University of Northern Colorado built a public-facing Power BI dashboard reflecting real-time alumni employment outcomes. We will cover topics including: 1) Data acquisition and standardization; 2) Dashboard creation and iteration; 3) Change management and community/alumni partnerships.

The alumni and donor lifecycles show how to engage populations at various stages to create institutional affinity, support and giving. An essential preliminary step is to bridge the gap from student to engaged alum. In this session, we'll share our results-driven "Alumni 101" strategy and multichannel marcomms tactics for capturing new graduates while they're still listening.

During the COVID pandemic, a group of alumni created a nostalgic environment via Facebook to stay connected to their alma mater. Excitement was apparent, and the CMU Alumni Engagement team worked with a dedicated group of volunteers to produce a fun-filled reunion weekend. We listened to their hopes and dreams, and partnered with the campus and Mt. Pleasant community to implement the three-day long event, all while empowering our volunteers to lead. Our commitment to this dedicated group of volunteers has ultimately led to increased alumni engagement via first-time attendees, donors, and contributed to overall economic growth during a “slow” weekend in Mt. Pleasant. The biggest hit of the weekend was the chance to truly relive their time at CMU and move BACK into the residence halls on campus. This was so successful that our Residence Life department has since opened up a recently retired hall to alumni for special events and occasions to accommodate steadily increasing demand. This new tradition continues to evolve as new ideas for alumni programming converge with growing interest from campus partners.