Navigating the intricacies of advancement can often be a daunting task for campus partners, leaving them uncertain about who to contact for collaboration and engagement. Such lack of clarity leads to missed opportunities, with events and initiatives unfolding without the valuable input and participation of the advancement office. Miami University’s Division of University Advancement confronted these issues head-on, cultivating a solution that is changing campus partnerships - the Certified Advancement Partner Program (CAPP).

In this session, explore the strategies and structures of CAPP, a pioneering credential program designed to demystify advancement processes and form a cohesive network of true campus partners across diverse campus sectors. Drawing from the practical experiences and challenges encountered at Miami University, this session will offer actionable insights to initiate and sustain a similar partnership-building program within your organization.

Overview
University fundraising campaigns often heavily rely on the generous contributions of prominent leaders and high-net-worth individuals. These major donors can significantly impact the campaign's success by providing substantial financial support. However, it's crucial to recognize that the dedicated advancement staff working behind the scenes are equally vital to achieving fundraising goals. In this session, we will explore strategies universities can implement to ensure that their advancement staff remains engaged and motivated during leadership-driven fundraising campaigns.

These strategies will include:
1. Internal Strategic Communication
2. Goal Alignment
3. Involvement in High-Profile Campaign Components
4. Celebrating Milestone Achievement