Overview
University fundraising campaigns often heavily rely on the generous contributions of prominent leaders and high-net-worth individuals. These major donors can significantly impact the campaign's success by providing substantial financial support. However, it's crucial to recognize that the dedicated advancement staff working behind the scenes are equally vital to achieving fundraising goals. In this session, we will explore strategies universities can implement to ensure that their advancement staff remains engaged and motivated during leadership-driven fundraising campaigns.

These strategies will include:
1. Internal Strategic Communication
2. Goal Alignment
3. Involvement in High-Profile Campaign Components
4. Celebrating Milestone Achievement