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Managing the Future of Work
Many of us got accustomed to working remotely over the past two years, and it seems clear that for development, communications, and alumni relations professionals, the pandemic has dramatically changed the nature of our work and how we get things done. In this interactive session, we'll discuss what the future of advancement work might look like, and share lessons for how we can continue to support our institutions at the highest level.
Michael Freedman, Associate Dean for Communications and Community Affairs, Stanford University & Emily Rankin, Assistant Vice Chancellor for Development, University of California, Riverside
Inspiring Creativity
"Creativity is intelligence having fun," said Albert Einstein. Despite its reputation as an organic "aha!" moment, creativity is a practiced art and disciplined skill. This workshop highlights six interactive creativity principles (read: out of your chairs, everyone!) to jumpstart ideas, say "yes" to possibilities and actually have fun while working. Attendees will leave with exercises to take back to their teams to ideate and create solutions to advancement strategies including publications, digital communications, campaigns, events, donor recognition and more.
Lori Bachand, Associate Vice President, University Communications & Marketing, California State University, East Bay
Meeting the Moment: Engaging Alumni Who Champion Racial Equity in their Workplaces
2020 catalyzed a global conversation on racial injustices, and this extended to our work in educational advancement. In 2021, the UCLA Alumni Association hosted their inaugural Change Makers Summit: Racial Equity at Work, a virtual conference to convene alumni around the US to share best practices on issues of diversity, equity, and inclusion in the workplace. UCLA Alumni Association staff will share about their initiative, and also facilitate a dialogue on how institutions may identify relevant ways to engage their alumni that champion diversity, equity, and inclusion in their workplaces. This session will explore the virtual summit structure for events.
Gerald Corporal, Director, Alumni Career Engagement, University of California, Los Angeles; Patricia Nguyen, Director of Systemwide Alumni Engagement, University of California Office of the President; Sandy Nguyen, Director, Engagement Operations, UCLA Alumni; and Cory Rosas, Program Coordinator, Diversity Programs & Initiative, UCLA Alumni
Lifting Kryptonite: What Superman Taught Me About Crafting Proposals to Save the World
The classic 1978 film Superman, starring Christopher Reeve, has always been one of my favorites. One night, after struggling on a proposal, I decided to give the film another look—and discovered that a pivotal scene related to my work. Not only is the film entertaining, it has some surprising insights into human nature, and has helped to guide every case and proposal I've written since. In fact, we now use it to teach our team and faculty how to write, and it's become a favorite session. Superman keeps on saving the world... learn how he can save your ask, too.
Ben Tomlin, Director of Communications and Strategic Engagement, Advancement, University of Utah
Other Duties As Assigned
Other Duties As Assigned. We all have them. Sometimes we know what they are, other times we have no idea what to expect. Fortunately, this grey area allows us to be flexible in determining how to re-group, re-set and move forward. The COVID-19 pandemic was no exception. At University of California San Diego Other Duties As Assigned provided an opportunity to try non-conventional means of pipeline development. Join us for an interactive conversation discussing programs such as Triton Table Talk’s, Triton Connection’s, and Alumni 101’s. Hear how UC San Diego leveraged Other Duties As Assigned to amplify their impact.
Amanda J. Corona, Director of Alumni Engagement, Division of Social Sciences, University of California San Diego, and Ryan Crawford, Associate Director of Development for Regional Alumni Engagement, UC San Diego
It’s Just Us, Part II: Digging Deeper into the Future of Event Planning
Not able to join us during our panel discussion on Monday? No sweat! This session will be a more intimate series of roundtable discussions facilitated by expert event professionals, and an opportunity for participants to speak directly to one another about the paint points and future opportunities for strategic and successful events.
Michael Bumbry, Senior Director of Alumni Outreach and Engagement Alumni, Career, Annual Giving, Pipeline Development, Campus Initiatives/International University of California, San Diego
Panelists: James Cuaresma, Director of University Events and Protocol, California State University, Los Angeles, Maya Goehring-Harris, Senior House Manager, University of California, Office of the President; and Nicole Lange, Associate Vice President, Alumni Relations & University Engagement, San Francisco State University
From the Ground Up: Building an Internal DEI Initiative From the Ground Up
Out of the social unrest that took place in the Spring of 2020, many organizations began asking themselves what they were doing to be part of the solution in creating a more welcoming and supportive work environment for underrepresented staff members. This presentation will showcase how three different institutions approached the implementation of a DEI initiative within their organization focusing on data, policy and education. Our time together with conclude with lessons learned and next steps for sustaining such initiatives for the long term.
Ian McVey, Business Relationship Manager, Development and Alumni Relations, University of California, Davis, and Thomas Whitcher, Assistant Dean of Development, Eberhardt School of Business, University of the Pacific
How to optimize virtual events using digital marketing to reach your target audience
Discover best practices for managing virtual events by utilizing digital marketing at your organization. Gain tips with real world examples on how to increase prospective student attendance by leveraging a strong web presence, establishing customer relationships, and optimizing event communication strategies.
Kayla Jordan, Digital Marketing Coordinator, Loma Linda University, and Christopher Kang, Sr. Web Specialist, Loma Linda University
CASE AMAtlas: From Global Standards to Global Data
Discover the latest trends that impact advancement within your district, across the country, and around the globe. The CASE AMAtlas team will share recent findings from our benchmarking surveys, including the Voluntary Support of Education and Alumni Engagement Metrics. You will also get a sneak peek at data from our Core Metrics pilot (focusing on creating global metrics) and new Campaign Survey.
Jenny Cooke Smith, Senior Strategic Consultant, AMAtlas, CASE
No One Can Whistle a Symphony: Shared Pathways for Collaboration & Philanthropy
Alumni and friends want to engage in campus-wide initiatives that span across academic departments and student affairs, but how do we cultivate these pathways? This session will explore the collaboration between Fine Arts and Student Affairs using two case studies in philanthropy. Participants will leave the session with holistic ideas of how to build meaningful connections with colleagues to partner on alumni and community engagement, as well as strategies for communication and identifying projects that have similar objectives.
Larry Henley, Director Alumni Affairs, Parent Relations & Community Initiative, University of Nevada, Las Vegas, Heather Rappaport, Director of Development, Student Affairs, University of Nevada, Las Vegas, and Diane Zapach, Director of Development, University of Nevada, Las Vegas