More than 40% of Boise State graduates have graduated in the last ten years, making the near-majority of our alumni either Millennials or Gen Z. And yet, this demographic is most often the least engaged when it comes to philanthropy towards higher education. By flipping the script and taking a strategic cause-based approach to giving day, Boise State more effectively aligned itself, and higher education in general, with the societal causes that resonate most with these demographics. This approach resulted in a record-breaking giving day with $566,388 gifted, a 74% increase in digital impressions, and a 59% increase in alumni giving with the greatest giving amongst alumni, in both dollars and numbers, coming from our Broncos Of the Last Decade. Join Boise State professionals as they provide a step-by-step guide and take-away toolkit to instituting a cause-based giving day.