Following on their well-received session from the 2023 CASE VIII conference (Old Skool vs. New and Cool: The Changing Look of Campaigns), Tamara and Lisa will lead a countdown of 10 tactics to set up for campaign success. They will highlight important areas of focus in campaign planning, sharing creative examples of successful work, lessons learned, and what to avoid. Set your institution up for campaign success by planning ahead, learning from peers, and making connections, and gathering creative ideas.