Maximizing awareness and news coverage of gift announcements
3:45 PM - 4:45 PM PT
Speaker(s): Jackson Holtz, Public Information Officer, University of Washington, Teresa Watanabe, Education Reporter, The Los Angeles Times, Lissette Martinez, Senior Director of Media Relations, University of San Diego, Eddie North-Hager, Interim Executive Director, Media Relations, University of California, Los Angeles
Competencies: Industry or Sector ExpertiseStrategic Thinking
Experience Level: All LevelsLevel 3
Elective Session
Celebrating major gifts with a press release is common practice for universities. Using the press release to secure earned media coverage and support donor stewardship can be rewarding and also can pose challenges for the institution and the donor. Learn what works, what doesn't, and how and when to involve comms teams to help make the most of the gift announcement.