Legacy gifts generally are the largest and most personal gifts individuals will make during their lifetimes so why do some fundraisers fear or avoid having these conversations with their donors? Legacy gifts are too complex, it’s uncomfortable to discuss death, a person’s estate is private…we’ve heard it all before. But the key to having a successful legacy gift program is to reframe your perspective on what legacy giving is and how you approach the conversation with the donor…you’re just planting the seed and providing helpful information!

In this session, we’ll discuss how you can incorporate legacy giving into your current fundraising strategy, identify good legacy giving prospects, and talk about legacy giving with every donor – whether they’re 25 or 105!