This presentation is a case study detailing the rapid growth and success of the Giving Tuesday campaign at the University of Victoria (UVic). Started in 2016 as a volunteer-led student-focused awareness event, with a small digital component, Project: Add Sprinkles has grown in six short years into an innovative and engaging campus-wide celebration of philanthropy. Highlighting award-winning aspects of this giving day campaign, this presentation will walk participants through the growth of Project: Add Sprinkles. We will discuss our creative and innovative process of concept design, specifically highlighting the practical approach we took to create multiple award-winning elements in a single event such as the Great Giving Gram-alanche and the student-focused Philanthr-opoly. This presentation will candidly discuss obstacles we faced and how we utilized tools and systems, while building and leveraging internal campus partnerships to grow Project: Add Sprinkles into a campaign the community is eager to engage with.

In this interactive event, two teams of experienced fundraisers will tackle a surprise fundraising challenge, live, in a cooking-show inspired competition! They'll accept your feedback as they "cook," and you'll determine their fate over three rounds of surprises. See it unfold live as the teams respond and share their perspectives on today's biggest advancement challenges. You’ll decide what happens each round and who will be crowned the Throwdown! champions. Be ready to offer your take on key topics, including organizing campaigns, balancing revenue and participation, and engaging an inclusive donor base. It's a CASE session like nothing you've seen before!