Are you using LinkedIn to its best advantage? Is it predominately used for tracking down alumni in certain locations, or for sharing your university’s latest ranking position? If so, register for this session and pick up tips on how to become more proactive and creative with LinkedIn, so that it becomes an invaluable tool, helping you develop an engaged community of passionate and eager supporters.

Taking the form of an informal workshop, the topics covered will include:

• Personal vs professional
• The power of nostalgia
• Generating pride and celebrating success
• Getting to know your alumni better
• Supporting recruitment, student outcomes, fundraising & research
• Future-proofing
• Reaching a larger audience

Understanding your donors and prospects can open many doors for your organization. The key to understanding these wealthy individuals is not just having data, but rather having well organized and integrated data. Wealth-X’s Valentina Guerrini will discuss how t to segment your donor base effectively and efficiently and engage with the best individuals for your major gift goals. Join us at this roundtable to learn more about Europe’s wealthiest individuals and the Wealth-X offerings.

This session lifts the lid on multi-million-pound, multi-project Campaigns. It draws on insight from four Campaign Managers who started to meet informally (online) during 20/21 - sharing experiences, best practice and providing peer support. Campaign Managers are a unique role in many Development & Alumni Relations departments and tend to work across conventional team structures. Fundraising, data and research, communications, volunteering… is there anyone who isn’t involved in a Campaign? The session will include a brief introduction from each speaker, followed by a round-robin Q&A. The format will allow each Campaign Manager to talk about challenges faced and share top tips for overcoming coming obstacles. We will then open the floor to questions from the audience – a chance to ask the experts!

Now more than ever, we are tasked with creating innovative, engaging and strategically important alumni volunteer programmes and initiatives that are not only scalable and sustainable, but contribute to increasing our institutions global reach whilst encouraging collaboration internally and externally. This requires a high degree of flexibility and ability to adapt to ever changing situations and an ever changing world!

Join us to hear thought-provoking discussions around key themes facing us as we navigate our way through a pandemic, backed up by real-life case studies demonstrating how these themes can be applied at your institution. We’d love to hear from others and invite participants to not only ask questions but share their stories and experiences to really embrace this year's CASE 'Connected' theme.

CASE Circle of Excellence Award winner - Learn how University College Cork, successfully created a unique and vibrant brand identity for Alumni and Development while simultaneously creating value for the overall brand of the University.  Watch the innovative ways that the ‘Connecting You’ visual identity uses the key motif to connect alumni back to their alma mater on both a metaphorical and literal level. You will be taken on a highly visual and creative journey outlining the steps taken to develop a new brand identity - focusing on the power of symbols, effective storytelling, compelling multi-media content and emotive design that evokes a sense of connection and opportunity with the University.

Since the beginning of the pandemic, Stori have been amplifying and telling the stories of universities across the UK reading and reviewing 100s of pieces of content. In our Q&A with an education news and media journalist, we will discuss how the pandemic has driven change in HE content, what worked, what didn’t and how we can build for a better future.

We will cover; how to make the most of your existing content, the stories that work and how to make sure you reach as wide an audience as possible.

As fundraisers, we can quite often find ourselves scrambling to find suitable student content that best illustrates the impact of our donor’s gifts. But what if we put the decision-making power back into student’s hands to create content that they feel is best representative of their own experience? In this session, Supporter Engagement Manager Analiese Jackson will talk about the Royal Academy of Music’s endeavour to launch a bespoke student ambassador programme that was specifically designed to authentically convey the student experience to donors.

A global celebration, in the middle of a pandemic, with 25+ volunteer-led virtual and live events all happening on the same day. Join us as we share our experience with creating, marketing, managing, and evaluating #RSM24 - 24 hours of alumni events. As part of Rotterdam School of Management, Erasmus University's 50th Anniversary celebration we wanted to find an exciting way to engage our global community of alumni.  This session will cover the entire process from relationship management, marketing and communication, event execution logistics, post-event follow up and how to project manage and work productively as a team to put on 25 (nearly) simultaneous events while still working from home.

Though ELTE was is established in 1635, the organized alumni life has just started five years ago. How to vitalize alumni activity ASAP and how to overcome critical difficulties meanwhile: old registration method; GDPR; hardly any alumni activities; almost no communication, old website lacking content; minimal resources? Time for miracles. Let’s rely on the strengths of the university: treasures, great places; famous alumni; nice stories to remember; seventy languages taught. A wide range of advantages helped to kickstart - focusing on 7 key territories parallel: Market research, Benchmarking; Structure and Internal connections; Communication, Content; Registration; Mobilization; Resources; Still a long way to go, but the progress is already impressive with promising results. ...and what a good foundation this all proved to be during home-office period!

High-quality data and the ability to use it analytically is crucial for successful partnership management. At Aalto University, we have gradually implemented a “one CRM” policy which integrates not only alumni and donors, but also partner companies, externally funded research projects, start-ups emerging from our innovation ecosystem, and customers of our campus services into a single CRM system. The list of user groups is growing, and the journey has led us to a critical re-examination of our ways of working beyond the CRM system itself. This, in turn, has helped to enhance synergy across our units, break silos and streamline processes. In this session, we will share hands-on how this has unfolded, and we invite you to bring your insights and questions to the discussion.