CASE Europe Annual Conference Sessions
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Event 3.0. What comes next for events?
Events have changed forever. Habits have been broken and new ways of delivery have been established. In this new chapter of experimentation, institutions need to test and learn new approaches to enhance their event strategies, to meet evolving expectations and needs of their audiences (and event stakeholders).
Ask the experts in this audience session where we will tackle the burning questions every event professional faces - event strategy & design, virtual vs hybrid vs face-to-face, the use of technology, measuring success, gaining academic support and the role of the events manager. Using slido the audience will be able to vote and control the agenda of the session.
Emma Darwin, CEO & Co-Founder, Union Spaces & Assemble Events, Beth Prescott, Head of Events and Ceremonies, Queen Mary University of London, and Sarah Kennedy, Events Assistant, Alumni Relations, University of Birmingham
Culture, Capacity & Resources to map the next steps and reimagine
Many fundraising offices in Europe, are surprisingly small or young or have experienced a significant break in fundraising operations.This workshop is designed to map the challenges of colleagues from various organizations, countries, and backgrounds in HE institutions. We believe that some of the key problems are comparable – as are lessons and solutions. Such a discussion would provide fertile ground for peer learning and the development of scalable and adaptable solutions.
We propose an interactive workshop with break-out working groups ensuring active participation to explore the top 3 to 5 issues mapped in the preceding plenary discussion. This will draw out some generalizations and potential ideas and will map out the issues experienced in different contexts as well as the actual job of fundraising itself.
Jessica T. Rees-Jones, Executive Director, AfricaX Academy and Foundation
Dangerous Liaisons @VU Amsterdam. Courage and Perseverance in Integrated Advancement
In 2020, the VU Amsterdam, was the only university in the Netherlands not actively engaged in Fundraising. Surprisingly, since it has a long tradition in philanthropy, being the first Dutch university to be founded with a philanthropic gift and being home to the first academic research center in philanthropy in Europe since 1990.
When the Executive Board decided to bring philanthropy back to the heart of its organisation, they realised it would take more than just to start raising funds again. We will share experiences from VU’s journey of re-introducing fundraising and more-over, integrated advancement. From the initial vision to the managerial and operational challenges in bringing together internal stakeholders and aligning their activities with VU’s external stakeholders as they re-shaped VU’s tradition of philanthropy.
Delia de Vreeze, Director Advancement, VU Amsterdam, and Maarten Vervaat, Interim Executive Director, CASE Europe and Partner, More Partnership
What do we mean by Advancement, Development, Fundraising?
What do we mean by Advancement, Development, and Fundraising – and why should it matter to me anyway?
What do Plato’s Academy, Aristotle’s Lyceum, and your institution have in common? Each has received private donations – solicited and secured by someone – to fund their mission.
Our chosen career of seeking financial support for schools, colleges, and universities is a long-established profession, indeed—yet there’s no doubt that the Antiquity version of LinkedIn had as much confusion about the terms of ‘advancement’, ‘development’, and ‘fundraising’ as there is today.
But who cares, really? Don’t they all just mean roughly the same thing? In this session, we’ll dive into a rich discussion on how we can understand and use these terms to frame our work as frontline fundraisers, development officers, and advancement professionals. You’ll come away with practical insights to help you in multiple contexts: building your career trajectory, advocating for resources for your department, and even securing support for your institution.
Emily A. Robin, Senior Director of Development, INSEAD
Institutional readiness: advancement lessons from higher education in Spain
There are plenty of opportunities to advance fundraising and philanthropy in higher education in Spain. The concept of institutional readiness proves useful to unveil them. This session will present different strategies to enhance fundraising from two higher education institutions from Spain:, UIC Barcelona and Universitat Oberta de Catalunya.
Juan-Pablo Garrido, Director of Development, UIC Barcelona and Paloma Acedo, Corporate Development Director, Universitat Oberta de Catalunya
The Power of Advancement to Transform Entrepreneurship: the Durham Venture Lab
Can philanthropy and alumni engagement transform entrepreneurship in higher education? What role does philanthropy play in start-ups and social venture philanthropy?
Over the past few years, advancement has fuelled a huge transformation in Durham University’s work in entrepreneurship. The impact of this work has been significant; twice as many students engaging with innovation and entrepreneurship activity, the number of startups emerging from programmes has almost trebled and four ventures have now raised over £1 million in external funding.
This session will showcase how the Durham Inspired Campaign has and continues to raise ambitions for entrepreneurship at Durham University and will help you consider how you might engage with entrepreneurship at your institution.
Grace Norman, Senior Development Manager (Faculty of Sciences), Durham University
Marek Tokarski, Senior Enterprise Manager, Durham University
Lauren Bradshaw, Deputy Director, Communications & Development, Teesside University
Connected From The Start: Student Commitment For Life Through Career Services
When its Alumni Office was first established, the DA had a very active network of alumni aged 50 years and older. In order to attract more students and young alumni to become lifelong and committed volunteers, the DA developed several strategies of early engagement. In his session, Andreas will showcase the da.link career services, jointly organised by the DA and its alumni association, which have become the most successful tool to put students in touch with alumni and to convince them to join the DA's alumni network early on. Through an interactive discussion, Andreas will discuss his example with participating delegates and invite colleagues to introduce their own strategies of combining alumni and career services for the benefit of students, alumni and their institutions.
Andreas M. Ehrmann, Head of Development Department, Vienna School of International Studies
Know Your Audience? Utilising Dynamic Social Platforms to Maximise Engagement
As the higher education sector emerges into a post-Covid world, the student recruitment and engagement ecosystem looks quite different; prospective students increasingly expect high levels of instantaneous digital engagement. As institutions navigate this new blended space, the University of Aberdeen has created an innovative and revolutionary environment for students where we are always available. The use of dynamic social platforms for marketing and student recruitment activities has become essential for re-imagining a new and authentic way to recruit the tech savvy post-Covid student. How is University of Aberdeen leading the sector by working to eliminate barriers to engagement by connecting with prospective students via the correct social platforms and deal with a saturated market where quality matters?
Emily Rafferty, Regional Manager Sub Saharan Africa and South East Asia, University of Aberdeen, Peter Qi, International Marketing Officer (China), University of Aberdeen, Daniel Diack, Digital Content Officer, University of Aberdeen, and Eleanor Macdonald, Engagement and Conversion Officer, University of Aberdeen
It’s never going to work here: busting myths around fundraising, alumni engagement and advancement leadership in continental Europe.
Western, Eastern, Southern and Central Europe District Cabinet members want to bust a few myths on the advancement profession in continental Europe. Join this expert panel for an enlightening and hopefully amusing session discussing and busting a few myths on what works and doesn’t in fundraising, alumni engagement, and advancement leadership. The session will be open to audience interaction in order to gather as many examples as possible of how Continental Europe gets things done, similarly or differently to our neighbors in the north or across the sea. Our team of busters will take on a few myths such as:
- FUNDRAISING MYTH: This may all work for the Anglo-Saxons, but rich people don’t make large gifts in continental Europe.
- LEADERSHIP MYTH: Our rectors and presidents don’t believe fundraising and alumni relations will make a difference
- ADVANCEMENT PROFESSION MYTH: It’s not in our culture to ask / give back
- ALUMNI MYTH: We’ve built strong relations with our alumni, asking them for money will spoil the relationships
Panelists will share their case and explain how their example busts the myth and invite the audience to share theirs. We are sure this lighthearted myth busting process will bring you energy, ideas and some great stuff to copy and share.
MYTH MODERATOR: Maarten Vervaat, Interim Executive Director, CASE Europe and Partner, More Partnership
MYTH BUSTERS: the audience, including experts from Western, Eastern Central and Southern Europe, among which Rachel Bray - Head of CERN Alumni Relations; Remco Kouwenhoven – Director Alumni Engagement, Director Ubbo Emmius Fund, University of Groningen; Maria Laina - Executive Director of Advancement - Alumni, The American College of Greece; Martine Torfs – Head of Alumni Relations, KU Leuven; Sigrid Sengers – Head of Advancement, Vlerick Business School, Beatrice Weinelt - Managing Director alumni UNI Graz; and Carsten Vogel - Development Director, Frankfurt School of Finance & Management gGmbH.
The Inclusion Opportunity
In spite of being a breakthrough woman leader in her previous career, after a year at Durham University, Penny realised to her horror that almost all the panellists at the alumni events that she had organised had been white men. This presentation outlines how she used awareness and data to be more inclusive, build a network of international chapters and events more reflective of the Business School's staff and students and work with colleagues to build a balanced international advisory board and more representative honorary appointments. She'll also outline her ambitions for neurodiversity in education. If you're feeling overwhelmed by EDI initiatives this session will help you to understand how integrating equality diversity and inclusion in your work can improve its quality and impact.
Penny Hawley, Alumni Relations Manager, Durham University Business School