CASE Europe Annual Conference Sessions
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Cutting Through the Noise Together - An Inclusive Approach To COP26
Join the University of Aberdeen as we discuss how we broke through the noise of the COP26 conference in Glasgow by bringing teams from across the University together to deliver an integrated marketing communications campaign that amplified our voice and delivered great results.
Geographically removed from the conference but in the epi centre of the energy conversation, how did we ensure we were part of the conversation? An opportunity for the University to demonstrate our academic excellence on a global stage, how did we stand out from the crowd and generate results?
Angela Michael, Head of Public Affairs, Stakeholder Engagement & Events, University of Aberdeen, Jenny Fernandes, Director of External Relations, University of Aberdeen, Tavis Potts, Chair in Sustainable Development, University of Aberdeen, and Josefine Björkqvist, PhD Candidate, University of Aberdeen