As a mid-career professional in Advancement, Frieda Strachan (Data & Systems Manager, University of Aberdeen) is excited to share their experience in preparing the organisation for a successful institutional campaign with support from Chris Webber (Customer Success Manager, Blackbaud). We will share how we transformed office culture and gained confidence in interpreting our valuable data in order to build infrastructure that allows us to understand fundraising activity. Our preparation created a collaboration with our finance team - a key outcome metric for delivering our campaign, that positions our organisation for success over the next ten years of the campaign.