How we turned an idea about data analysis into a successful insight dashboard that helps boost fundraising performance. This will look at: -Collaboration -Importance of data collection -Delivering Change -Actionable insight using data visualisations -Letting the data and insight drive our conversations -Measuring the impact

As a mid-career professional in Advancement, Frieda Strachan (Data & Systems Manager, University of Aberdeen) is excited to share their experience in preparing the organisation for a successful institutional campaign with support from Chris Webber (Customer Success Manager, Blackbaud). We will share how we transformed office culture and gained confidence in interpreting our valuable data in order to build infrastructure that allows us to understand fundraising activity. Our preparation created a collaboration with our finance team - a key outcome metric for delivering our campaign, that positions our organisation for success over the next ten years of the campaign.

The minute you walked through the university I could see you were a grateful individual A real big spender Good mannered, so inspired Say, wouldn't you like to know what's goin' on your alma matter? So let me get right to the point I want to show our stories to every alumni Hey big spender, Pay a little attention to me Wouldn't you like to feel good, good, good How's about a few stories, stories I could show what we've been up to Let me show you what we've been up to!

How can you attract, acquire and steward mid-value donors, and develop a programme that engages them? In this case study, Imperial College London takes you through how they developed a brand new mid-value programme from scratch. From early brainstorming and insight to engaging academics and conducting qualitative and quantitative research they will take you through the step-by-step process they went through to create and launch a brand new mid-level giving programme.