AI in Marketing and Communications. Explore the transformative potential and practical applications of Gen AI sharing use cases, case studies and discussing how AI could be used in your institution.
4:15 PM - 5:15 PM BST
Speaker(s): Andrea Turley, Director, Education, Deloitte, Kaustav Halder, Director AI and Data, Deloitte, Debtanay Laha, Senior Manager - Strategy, Data and Analytics, Deloitte
Track Session
In this session on AI and Generative AI we will explore the transformative potential and practical applications within marketing and communications in Higher Education. With a focus on broadening your understanding of AI and Generative AI capabilities, we will highlight specific use cases that illustrate the application of AI, and key risks that should be considered in implementation. We will discuss where AI could be leveraged in your own institutions.