How does a devolved university keep brand consistency? When marcomms roles increasingly demand design expertise, and both professional and non-professional designers are called upon to create yet more content, it’s easy to go rogue. Our solution? Create a design community that builds an understanding of brand from the ground up.
Find out how we created a community with knowledge-sharing and cross-university collaboration at its heart. From mentoring new designers to navigating the maze of assets and organisational minefields, we share our experience of fostering a culture of empowerment that celebrates good design without having to call in the brand police.