Every story is different.

Every storyteller is different too.

You might write with your head like Simon: drawing upon tools, techniques, structures, plotting.

You might write with your heart like Emanuel: trusting your feelings, emotions, instincts, improvisation.

Both approaches have their strengths. Once you recognise your favoured approach, you can lean into those strengths to keep your creative blocks at bay.

Better yet, you can partner with somebody who favours the other approach for winning creative collaborations. Together, you will craft stories that will engage alumni, attract donors, recruit students, inspire volunteers, and retain staff.

Storytelling is a spectrum.