Steward meets ship: how to sync up - and not sink - your stewardship journeys
8:00 AM - 8:45 AM BST
Speaker(s): Anna Diehm, Head of Annual Giving, London Business School, Analiese Jackson, Director of External Affairs, Autistica
Roundtable
If a donor who gives £500 to your organization had a casual chat to someone giving £500,000, would they both walk away from the conversation feeling equally valued and appreciated?
How can teams responsible for stewardship across Regular, Major, and Principal Giving work collaboratively to provide a seamless stewardship journey?
Anna Diehm and Analiese Jackson will provide practical examples of how to sync up bespoke stewardship journeys to create broader engagement and retention across all levels. They’ll share practical tips for repurposing existing stewardship content to make it relevant for an entirely new group of prospective or existing donors.