Location

Frankfurt School of Finance & Management

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Designed for mid-career professionals, the CASE Europe Institute will demonstrate the value of an integrated approach to advancement activities, covering the breadth of advancement disciplines (alumni relations, fundraising, communications and marketing). This interactive, learning-focused programme will help you map out how you can contribute to institutional goals and ensure your work is recognised.
 

Tutor Group Learning

As a delegate, you will join a tutor group, facilitated by an experienced faculty member. At each tutor group session, you will discuss the content covered in the programme and have space to address challenges and solve problems that you are currently facing at your Institution.

You will have an opportunity to build your professional network, with many CASE tutor groups staying in touch and supporting each other on their career journeys.

Objectives

• Address key issues impacting the alumni relations, fundraising and marketing and communications (Advancement) landscape in Europe.
• Examine proven alumni relations, fundraising, marketing and communications (Advancement) strategies, methods and techniques that you can implement at your institution.
• Gain tools and knowledge that can help educate your institutional leaders.
• Enhance your soft skills and competencies in building relationships and influencing others.
• Gain the facts on why your institution's success will depend more on person-centred, relationship-based fundraising and strategic stakeholder management.
• Examine constituent data to determine capacity, interest and inclination to give or to volunteer.