This session highlights the importance of data collection from the collaboration between all three aspects of the Advancement umbrella - Marketing, Admissions and Development that’s honed around a school's mission, strategy, and message.

Dive deeper into your information gathering from the Admissions/Enrollment process to find out about your potential donors, their behavior and truly determine what you can do to achieve your goals. Learn how best to communicate with your donors through your marketing and communications analytics.

Let the humble data not only dazzle and work for you by identifying giving potential within your school community but also engage with prospects and donors in appropriate and highly personal ways.

Set the stage for inspirational giving by being able to better evaluate the role of prospect research within your development program.