To fully flex your fundraising muscle, you need buy-in from both the annual giving and advancement services sides of the house. How do you achieve the alignment necessary to drive meaningful results? The devil is in the data.
GiveCampus analyzed aggregate data from 4,532 campaigns and 4,973 giving forms to identify what’s moving the proverbial needle in fundraising and what’s not. Find out from fellow K-12 fundraisers how they’re leveraging that data to drive decisions at key stages of the philanthropic lifecycle, and how they got everybody—including advancement services—to back their biggest bets.

There is no one script for asking for a gift of significance. Each circumstance requires its own nuanced approach. In this session we will explore the factors that have led to successful outcomes, learn about the art of listening for important ques, and better understand the process that leads up to and is part of a major gifts conversation. We will conclude with 10 takeaways to think about as you plan and execute a comprehensive major and principal gifts program. While the presentation is designed for those with the experience to manage six, seven, and eight-figure conversations, this session will be valuable to those at all levels of the advancement operation.

When Business office and Advancement colleagues have trusting, collaborative partnerships, it impacts the institution’s bottom line in meaningful ways. Schools steward donors more cohesively, are better equipped to make the case for support, and secure larger gifts. If collaboration was easy, there wouldn’t be a need for a CASE workshop! CFOs and Chief Advancement Officers often face competing pressures and challenges that can lead to interdepartmental friction that may diminish fundraising success. As St. Stephen’s gears up for a historic and ambitious comprehensive campaign, Associate Head of School for Finance and Operations Cindy Stadulis and Director of Advancement April Speck-Ewer will share some guiding principles that have helped their teams to forge a strong working relationship. They believe this framework helped St. Stephen’s secure a recent $17 million gift, the largest in the history of the school.

This session highlights the importance of data collection from the collaboration between all three aspects of the Advancement umbrella - Marketing, Admissions and Development that’s honed around a school's mission, strategy, and message.

Dive deeper into your information gathering from the Admissions/Enrollment process to find out about your potential donors, their behavior and truly determine what you can do to achieve your goals. Learn how best to communicate with your donors through your marketing and communications analytics.

Let the humble data not only dazzle and work for you by identifying giving potential within your school community but also engage with prospects and donors in appropriate and highly personal ways.

Set the stage for inspirational giving by being able to better evaluate the role of prospect research within your development program.

One of the first thing Development Professionals learn about is the Donor Cycle. But what if the current model is lacking a deeper understanding of the interconnectedness of donor relations? In this session we will consider donor relations as a journey - where development professionals stop trying to pigeonhole their prospects into a strictly defined part of the cycle or type of philanthropy and instead view prospect management as a constant evolution that encompasses all facets of moves management simultaneously. What if Discovery was a part of every stage of your relationship? What if every meeting was an opportunity for a solicitation and what if cultivation and stewardship were the same initiative? Let's take a deep dive and reimagine what your community park looks like!

Add the planned giving arrow to your fundraising quiver. Programmatically and individually, schools and their fundraisers have much to gain from talking with prospective donors about planned giving. But many don’t. This session will explore key rationale for strengthening or building your school’s planned giving program and why you should be expecting every fundraiser to secure planned gift intentions from constituents. The session will also help attendees overcome the common stumbling blocks that often get in the way of having these conversations. In a case study, we will look at how one school used an historic bequest intention as a catalyst to increase the focus on planned giving. Whether in or between campaigns, discussing planned giving with your school’s prospects is good for your institution and your donors. Come and learn strategies for doing so.

Is your "Advisory Board" simply an honorary title for board members or trustees who have completed their board service? Or maybe you are considering adding an advisory component to your volunteer structure? Learn how Woodward Academy's Advancement leaders partnered with volunteer leadership to bring their Advisory Board out of retirement to nurture and sustain key relationships, leverage influence and philanthropic support, while also enhancing board development and building a pipeline of future leaders and major donors.