There is no one script for asking for a gift of significance. Each circumstance requires its own nuanced approach. In this session we will explore the factors that have led to successful outcomes, learn about the art of listening for important ques, and better understand the process that leads up to and is part of a major gifts conversation. We will conclude with 10 takeaways to think about as you plan and execute a comprehensive major and principal gifts program. While the presentation is designed for those with the experience to manage six, seven, and eight-figure conversations, this session will be valuable to those at all levels of the advancement operation.